How Brain Shift works
Plain answers, no jargon.
What the loops are, what a session looks like, what packs and Plus cost — and how we handle your account and your audio. If a question is missing, the player’s pricing sheet shows the same numbers.
The loops
One useful thought, practiced until it feels familiar.
An affirmation loop is one short phrase, said well, repeated. Not a lecture, not a pep talk — a sentence like “I show up before I feel ready,” in a voice you pick, played in a quiet loop.
Why repetition? Because thoughts get comfortable with use. Hear a useful sentence enough times and it stops sounding new — it starts arriving on its own, at the desk, at the gym, at the table. That is the whole idea: repetition makes a useful thought familiar, and familiar thoughts come up first. No willpower required. The loop does the repeating; you just keep it in the background.
Every phrase is written the way a good coach says it — short verbs, concrete outcomes, first person. Say it with the loop or just let it run. There is nothing to complete and nothing to log.
A session
How a session goes.
1. Open a pack. You start with its focused conversation — a two-voice dialogue that frames the shift in plain words.
2. Let the loop take over. When the conversation ends, the affirmations loop quietly in the background — while you work, drive, cook, or drift off.
3. Stop whenever. A session is as long as you want it to be. Choose a different voice, shuffle the phrases, or close the tab. Nothing is counted against you.
Packs and Plus
What packs are — and what Plus is.
Every pack is a complete pack: a focused conversation between two voices, then the looping affirmations that carry the same idea — with an extra focused session as a bonus. The two starter packs, Attitude & Effort and Confidence & Connection, are free. Five focused packs cover one shift each, from Quit Smoking to Training Activation.
Plus is the membership; packs are purchases. Plus opens the full loop library — every voice, every conversation — billed yearly (with a 7-day free trial) or once for life. A focused pack is a single one-time purchase aimed at one shift, and it stays yours forever, subscription or not.
- Starter packs
- Free — two complete packs, no account needed.
- Plus, annual
- $39.99 a year after a 7-day free trial. Cancel anytime.
- Plus, lifetime
- $99.99 once — yours for life, nothing renews.
- Focused packs
- One-time: Training Activation $39.99, Love & Peace $29.99, Calm & Control $79.99, Life Beyond Vaping $79.99, Quit Smoking $99.99.
- Everywhere
- The same prices as the iPhone app.
Devices and accounts
The web player and the iPhone app.
The web player runs in your browser — phone, tablet, or desktop. Nothing to install, though most browsers can add it to your home screen if you want it one tap away.
You sign in with your email. We send a link, you open it, you are in. No passwords. Your purchases stay tied to that address, so the same inbox keeps your library on any device with a browser.
Web and iPhone purchases are separate today. A pack bought on the web unlocks the web player; a pack bought in the iPhone app stays in the app. The prices are the same on both, and nothing about one changes the other. The iPhone app lives at brain-shift.com.
Privacy
Privacy, plainly.
- Sign-in is email-only. We send a magic link; there are no passwords to store, and none to leak.
- No feeds, no streaks, no scores. Audio is the product — there is nothing to post and nothing to compete over.
- No tracking pixels. These pages and the player carry no advertising or analytics trackers.
- Your audio stays ours. Every clip streams from our own private audio service through a short-lived signed link — never from a public folder anyone can crawl.
- Checkout is Stripe’s. When you buy, payment happens on Stripe’s pages — we never see your card details, only your email and what you unlocked.
Questions
Frequently asked, honestly answered.
Can I cancel Plus anytime?
Yes. The membership cancels whenever you choose — no phone call, no form. You keep access through the end of the paid year, and a lifetime purchase never needs cancelling at all.
What if I want a refund?
Write to us at the email on your receipt and we will sort it out. Payments run through Stripe, so refunds can also be handled from their side when that is faster.
Do web purchases unlock the iPhone app?
Not today. Web and iPhone purchases are separate — each unlocks its own player. Prices are identical on both, so pick the one you use most.
Are the starter packs really free?
Yes — complete packs, not samples: a focused conversation, one hundred looping affirmations each, and every voice. No account needed to listen.
Does it work offline?
The web player streams its audio, so it needs a connection. What you have played keeps running from memory for the session — but a fresh session starts with fresh streaming.
Where is the iPhone app?
On the App Store, via brain-shift.com — same packs, same prices, plus the full visual stages.